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Das Echo

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Das Echo
Das Echo is a monthly German language newspaper based in Montreal, Quebec, Canada. Das Echo began as the Das Echo des Deutschen Hauses für die deutsch-kanadische Gemeinschaft, founded by Paul Christian Walter in 1978. It first began printing as a trimestrial newssheet for the German community in Greater Montreal. Like the majority of newspapers in Germany, it is a subscriber's publication with a comparable small number of freely sold issues. Das Echo is the only newspaper by an ethnic minority in Canada to have stringers in most Canadian provinces and many European countries. Since its foundation, Das Echo faced the delocalisation of its readers from Montreal and the rest of Quebec to other Canadian provinces. Like their English speaking neighbors, many German speaking Quebeckers left the province because of the political turmoil and changes that followed the Quiet Revolution. In 1980 Walter turned the news sheet into a bimonthly newspaper and two years later it became a monthly newspaper, reporting about the activities of and covering information for the German speaking communities in the Canadian provinces. In 1982 the title was finally shortened to Das Echo featuring the subtitle von Küste zu Küste, meaning from coast to coast. From 1984 to 1995 Das Echo experienced a period of extensive growth, exceeding a circulation of 80,000. Das Echo has usually been an ethnic press newspaper, but established itself as an independent source of information in central European affairs in North America. Many readers consider it as the German Canadian voice. Since the mid 90s Das Echo has earned a steadily growing number of subscriptions from the United States. A strong loss of subcriptions during the late 90s and early years of the new millennium left a harsh impact on the newspaper and forced the Walter family into restructuring to avoid a financial collapse. The dramatically reduced subscription base led to a pursuit for more advertising in the newspaper in order to keep a low retail price. On the other hand the editorial staff was required to reorient the central theme of traditional German Canadian affairs, to reinforce its distinguishing character as German Canadian newspaper. As late as 2006 Das Echo started recovering subscription numbers. The newspaper currently has an average monthly readership of about 100,000. Even facing a stark decline in circulation (compared to top sales in the mid-90s), it is still the largest nationwide German language newspaper in Canada and the United States. Its largest regional readership can be found in the Canadian prairie provinces of Alberta, Saskatchewan and Manitoba. Das Echo is member of the globally active IMH network, the International Association of German Media (IDM), the National Ethnic Press & Media Council of Canada, dpa, APA, SDA and swissinfo.

Website: http://www.dasecho.com

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